Client: Terro  

Project Description:

Locations:

• 100 Midwest Menards Stores

Scope of Work:

• Receive sample material and product information packet
• Conduct product knowledge training prior to event
• Conduct 6 hr product demonstration events in 100 Menard stores
• Give away samples of liquid ant bait (150 available per store)
• Communicate insect control product knowledge information to customers
• Call out promotional price on All - In - One Insect control product on a
• Manpower requirements: (1 person per store)
• Project duration: (6 hours per store in 50 stores for 2 consecutive weekends)

Project Type:

• Construction - Product Demonstration

Channel:

• Home Center

Results:

• The TouchPoint team worked the Saturday prior to, and the Saturday of the 2008 Memorial Day weekend, handing out 1oz samples of liquid ant bait, and demonstrating the applications of the entire Terro insect control line of products. The events ran concurrent with a special promotional price on Terro's All Purpose Ant Killer product. In all, over 10,000 samples were distributed, and sales of the promotional product showed a 20% increase over the previous year's Memorial Day weekend.