Client:  Bosch

Project Description:

Locations:

• 496 Sears Mall Stores in multiple states

Scope of Work:

• The project called for the TouchPoint 360 Representatives to visit the Sears Mall stores to find the Dremel Quarter Pallet and Craftsmen Multi Tool Quarter Pallet displays. If they were already merchandised we were to verify signage and take a photo. If they were not merchandised we were to search the store to locate them. If we were able to locate the displays we were to merchandise them on the sales floor. We were also supposed to verify that the Craftsmen Tool was merchandised in the standard tool run.

Project Type:

• Merchandising

Channel:

• Mass Merchant

Results:

• We visited all 496 stores and documented all results. We found 40 stores that had no displays in the store. Of the 456 locations TouchPoint 360 placed at least 1 display in 145 stores which is 32% of the total. 444 stores had the Dremel Quarter Pallet merchandised and 256 had the Craftsmen Quarter Pallet merchandised. We also found stores where the cardboard displayers had been damaged and thrown away but we were still able to display the product either on an endcap or a wing stack.